Display Packaging Do’s and Don’ts: Best Practices for Success

Display packaging plays a critical role in attracting consumers, conveying brand messages, and driving sales. To ensure success, here are some essential do’s and don’ts for display packaging design:


  1. Do Grab Attention: Create eye-catching designs that stand out on the shelf and draw consumers’ attention to your products.
  2. Do Reflect Brand Identity: Maintain consistency with your brand’s visual identity, using colors, logos, and typography that align with your brand image.
  3. Do Prioritize Product Visibility: Ensure that key product features are prominently displayed and easily visible through windows or openings in the Custom plastic packaging.
  4. Do Tell a Story: Use packaging to convey a compelling brand narrative or product story that resonates with consumers on an emotional level.
  5. Do Focus on Functionality: Design packaging that is user-friendly and easy to open, handle, and store, enhancing the overall consumer experience.
  6. Do Consider Sustainability: Opt for eco-friendly materials and practices that minimize environmental impact and appeal to environmentally conscious consumers.
  7. Do Test and Iterate: Conduct market testing and gather feedback from consumers to refine packaging designs and optimize their effectiveness.


  1. Don’t Overcomplicate Design: Avoid cluttered or overly complex designs that overwhelm consumers or distract from the product.
  2. Don’t Sacrifice Product Protection: Ensure that packaging provides adequate protection for the product during handling, transportation, and storage, minimizing the risk of damage or spoilage.
  3. Don’t Misrepresent Product: Avoid misleading or deceptive packaging that misrepresents the product’s features, benefits, or attributes.
  4. Don’t Neglect Legal Compliance: Ensure that packaging complies with relevant regulations and standards, including labeling requirements, safety guidelines, and environmental regulations.
  5. Don’t Ignore Shelf Impact: Consider how your packaging design will appear on the shelf alongside competitors’ products, and strive to create packaging that stands out and captures consumers’ attention.
  6. Don’t Underestimate Consumer Preferences: Take into account consumer preferences, trends, and feedback when designing packaging, and avoid making assumptions that may not align with consumer expectations.
  7. Don’t Compromise Brand Consistency: Maintain consistency in branding elements across different packaging formats and product lines to reinforce brand recognition and trust.

By adhering to these best practices and avoiding common pitfalls, you can create display packaging that effectively engages consumers, communicates brand messages, and drives sales success.

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